Audience Demographics

Weekly Audience Profile

Median Age	53
Male/Female Ratio	56/44
Average HHI	$57,586
	Cvg. %	Index
Education: College Degree+	40%	107
Housing: Own Home	41%	112
Income: HHI $75,000+	41%	112

*Source: 2007 MRI Doublebase

Home Distribution

Total homes (000):	96,578
% of US TV Homes	85.6%
% Cable Plus* Homes: (wired cable, satellite, DBS or other ADS)	96.6%

	% concentration
Top 10 DMAs	31%
Top 20 DMAs	44%
Top 50 DMAs	67%
Top 100 DMAs	86%

Source: *Nielsen, March. 08 (Total Homes)
** Nielsen, Nov 06 (DMAs)

 

Cume Audience

M-SU 6A-6A, A18+	(000)	% Covg (TWC)
Monthly Cume*	58,032	26%
Weekly Cume**	42,995	19%

Source: *Nielsen NPower, Jan. 2008 (6 minute qualifier)
**Nielsen NPower, Jan. 2008 (3 minute qualifier)

 

 

 

 

 

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