The Power of Weather.
Engaging. Universal. Influential.

The Weather Channel Licensing Program builds powerful partnerships with like-minded brands and companies whose products embody The Weather Channel® core brand attributes of reliability, trust, expertise. The power of our brand can be leveraged to influence consumer purchasing decisions.

Join our fast-growing licensing program with opportunities across a broad range of categories.

We’re More Than Just a Name.
In addition to the universal brand power of one of Americana’s most trusted names, we provide expertise on how to align your product with our strengths, creating the perfect atmosphere for success. As your partner, we work side-by-side with you to increase your exposure, distribution and profitability.

We’re Growing
Our program goes beyond indigenous categories to create a portfolio with a broad range of products that uphold the high quality and wide consumer appeal consistent with The Weather Channel brand. A key consideration for those contemplating association with our brand is to have a product concept that further extends the emotional connection consumers have to our well-known and esteemed media
brand.

We’re Everywhere
Among the places where you’ll find our licensed products are: Best Buy, Home Depot, Macy's, Kohl’s, Wal-Mart, Bed, Bath & Beyond, amazon.com, target.com, Barnes & Noble, Borders, and The Weather Channel online store at store.weather.com.

Contact Us
The Weather Channel Trademark Licensing Program builds brand extension partnerships with businesses whose brands share the core values of The Weather Channel and are committed to making a difference.