MarketSmart

More than ever, clients want customized programs that reach customers with accuracy and impact.

The Weather Channel is uniquely positioned to meet that need with our exclusive MarketSmart micro-targeted messaging program -- and more.

MarketSmart -- Advertising as local as your forecast

The technology that lets us deliver thousands of different local weather forecasts also allows us to customize your ad message on a micro-market level. MarketSmart, our proprietary suite of micro-targeted ad programs, will enhance your national buy through:

Copy Targeting
Vary your creative according to local weather conditions or the time of day.

Geo-Targeting
Regionalize your message via traditional geographic units such as state or DMA or with local dealer listings tagged to your national ad with pinpoint accuracy.

Weather Targeting
Associate your brand with weather data through advertising tied to:

• Weather indices (e.g. temperature, pollen count, etc.)
• Weather conditions in specific destinations (e.g. first snowfall in Vail)
• Forecasts that trigger a specific activity (e.g. when conditions are perfect for golf, boating or other outdoor recreation)

National Call to Action
Add a tag to your spot that urges customers to take immediate action -- whether to take advantage of a time-sensitive promotion or simply to stimulate demand.

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