Research

The Weather Channel has always been a champion of engagement, because our audience is uniquely involved in our content. When viewers come to us, they come with a purpose: either to check on weather conditions or to satisfy their curiosity about how and why weather events happen.

By every measure – ad recall, viewing intent and more – our viewers are remarkably engaged. They stay with us through entire commercial breaks at a remarkably high rate. So much so that we’ve arranged with Nielsen to make minute-by-minute viewing data available to advertisers – so you can see how each unit actually performs.

The findings speak for themselves.

 

 

 

Why I Love The Weather Channel

We asked our viewers to tell us why they love The Weather Channel.

Click here to see the videos.