Research

 

The Weather Channel has always been a champion in brand strength, brand value and attracting engaged audiences. Viewers come to the network with a purpose - to check on weather conditions or satisfy curiosity of weather event happenings.

 

By every measure - ad recall, viewing intent, audience delivery and concentration, distribution and exemplary reach levels, our viewers are remarkably engaged with our content, staying with us through entire commercial breaks at extraordinary high rates.

 

The findings speak for themselves in the following six categories: