ENGAGED, ATTENTIVE VIEWERS
Superior Ad Recall
The Weather Channel is the more powerful connection. The Weather Channel can reach, engage and connect your message with customers whenever, wherever and better than others!
- On average, recall on The Weather Channel is +30% higher than the same ads on other networks.
- On The Weather Channel, viewers are predisposed to remembering information as they watch attentively for their forecasts and must recall what they've seen.
- The Weather Channel tops the list in terms of networks providing relevant information that is more relevant and more trusted that other cable networks.
Source: 1999-2007 ASI Entertainment Inc.; ASI Quantitative Study, Nov-Dec 2007*
A Destination for Affluent Viewers
- Based on the recent 2007 Mendelsohn Affluent survey (surveying Heads of Households in millionaire households with income $85K+), 10 million affluent viewers tuned to The Weather Channel weekly, ranking #5 out of 52 cable networks.
Source: 2007 Mendelsohn Affluent Survey (HHI $85K+)
A Multi-Platform Environment
- Every month, over 119 million people rely on media's most trusted brand on-air and online. (This does not include the 6+ million who access TWC via Mobile.)
- The Weather Channel's platform not only delivers on their own, but act together to create proven persuasion...up to 58% more effective that an single platform alone.
Source: Nielsen TV/Internet Data Fusion - only unduplicated viewer averages May - August 2007; TWC/OMD Cross Platform Engagement Study, Dec. 2006
The Trust Factor
- Consumers rank The Weather Channel #1 as a trusted source of information versus Fox News, CNN, Discovery and HGTV
Source: 2006 Y&R Brand Asset Valuator (BAV)
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