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Reach engaged consumers through the most utilized form of mobile messaging.
While the Mobile Web continues to grow rapidly, SMS (text) messaging continues to be the most popular form of mobile communication
outside of voice. In fact, over 70% of the US population uses SMS messaging, and it's easy to see why: SMS capabilities are pre-loaded
on all handsets, it's easy to learn, and it's affordable for the majority of consumers.
Advertising with The Weather Channel SMS Alerts -
33 million messages delivered per month
With an average of 33 million SMS messages delivered per month, our SMS Alerts offer advertisers a compelling medium with which to
reach engaged consumers. For even greater contextual relevance, advertisers can layer our powerful targeting solutions. In addition,
we offer a variety of tools to help you measure the success of your campaign.
SMS (Text) Weather Alerts - Advertising opportunities |
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Forecast Alerts
Severe
Extreme Cold
Surf and Sea
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Outdoor Activity
Beauty Forecast
Farmer's Forecast
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Rain
Snow
Extreme Heat
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Pollen
Icy Precipitation
School Day
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 SMS Alert Samples
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Ad Specs |
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Up to 40 characters of text
Interaction options: Click to WAP, Click to Call and Click to Reply (longer ad message, coupon, location finder)
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Targeting Options |
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DMA Geo-targeting (available only for Forecast Alerts; based on user's phone number
Contextual
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Carrier
Day of the Week
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Campaign Reporting |
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Impressions/Frequency
Unique reach
Ad interactions
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CTR
Individual creative views
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