Audience

 

#1

Ad Supported Media News and
Information Brand1
24% more time

Users spend 24% more time on weather.com vs. the category average2

39 million

average monthly unique users3  
44.9 million

monthly video streams4
5.6 million

Desktop Weather users per month5
12 million

Mobile unique users6


Audience Insights
The Weather Channel Brand delivers affluent and educated users.

 

Median Age – 47.4
Median HHI - $75,603

 

  Composition   Index
HH Income $75,000K+  51%   115 (weather.com users are 15% more likely to have a HHI of $75K+ than the average online user 18+)
College Grad+ 59%   113 (weather.com users are 13% more likely to have a college or advanced degree than the average online user 18+)
Own a Residence 84%   104 (weather.com users are 4% more likely to own a residence than the average online users 18+)

 

Source: Nielsen @Plan, Summer 2009 Release

1 Source: Nielsen Online, News & info category by brand, 13-month average, April '08–April '09, rank by unique visitors (excludes About.com)
2Source: Nielsen Online, Top 100 News & info sites, April 2009, total minutes divided by total page views
3Source: Nielsen Online, By brand, April 2009
4Source: Internal reporting, 3-month average July-Sept 2008
5Source: Nielsen Online, Application, March 2009
6Source: Nielsen Mobile, Jan 2009