Audience
| #2 Ad Supported News and Information Brand1 |
26% more time Users spend 26% more time on weather.com vs. the category average2 |
37 million average monthly unique users3 |
| 14.1 million monthly video streams4 |
6.2 million Desktop Weather users per month5 |
7.2 million Mobile unique users6 |
Audience Insights
The Weather Channel Brand delivers affluent and educated users.
Median Age – 45.7
Median HHI - $75,595
| Composition | Index | ||
| HH Income $75,000K+ | 51% | 115 (weather.com users are 15% more likely to have a HHI of $75K+ than the average online user 18+) | |
| College Grad+ | 57% | 111 (weather.com users are 11% more likely to have a college or advanced degree than the average online user 18+) | |
| Own a Residence | 82% | 103 (weather.com users are 3% more likely to own a residence than the average online users 18+) |
Source: Nielsen @Plan, Spring 2008 Release
1Source:
Nielsen Online, News & info category, Mar 2008, Rank by unique visitors
2Source:
Nielsen Online, News & info category, Mar 2008, total minutes divided by total page views
3Source:
Nielsen Online, By brand, Mar 2007-Mar 2008
4Source:
Internal reporting, monthly average over Q1 2008
5Source:
Nielsen Online, Application, Mar 2008
6Source: Nielsen Mobile, 3 month average Dec 07 - Feb 08