Audience
| #1 Ad Supported Media News and Information Brand1 |
24% more time Users spend 24% more time on weather.com vs. the category average2 |
39 million average monthly unique users3 |
| 44.9 million monthly video streams4 |
5.6 million Desktop Weather users per month5 |
12 million Mobile unique users6 |
Audience Insights
The Weather Channel Brand delivers affluent and educated users.
Median Age – 47.4
Median HHI - $75,603
| Composition | Index | ||
| HH Income $75,000K+ | 51% | 115 (weather.com users are 15% more likely to have a HHI of $75K+ than the average online user 18+) | |
| College Grad+ | 59% | 113 (weather.com users are 13% more likely to have a college or advanced degree than the average online user 18+) | |
| Own a Residence | 84% | 104 (weather.com users are 4% more likely to own a residence than the average online users 18+) |
Source: Nielsen @Plan, Summer 2009 Release
1 Source: Nielsen Online, News & info category by brand, 13-month average, April '08–April '09, rank by unique visitors (excludes About.com)
2Source:
Nielsen Online, Top 100 News & info sites, April 2009, total minutes divided by total page views
3Source:
Nielsen Online, By brand, April 2009
4Source:
Internal reporting, 3-month average July-Sept 2008
5Source:
Nielsen Online, Application, March 2009
6Source: Nielsen Mobile, Jan 2009