Audience

#2

Ad Supported News and
Information Brand1
26% more time

Users spend 26% more time on weather.com vs. the category average2

37 million

average monthly unique users3  
14.1 million

monthly video streams4
6.2 million

Desktop Weather users per month5
7.2 million

Mobile unique users6


Audience Insights
The Weather Channel Brand delivers affluent and educated users.

Median Age – 45.7
Median HHI - $75,595

  Composition   Index
HH Income $75,000K+  51%   115 (weather.com users are 15% more likely to have a HHI of $75K+ than the average online user 18+)
College Grad+ 57%   111 (weather.com users are 11% more likely to have a college or advanced degree than the average online user 18+)
Own a Residence 82%   103 (weather.com users are 3% more likely to own a residence than the average online users 18+)

Source: Nielsen @Plan, Spring 2008 Release

1Source: Nielsen Online, News & info category, Mar 2008, Rank by unique visitors
2Source: Nielsen Online, News & info category, Mar 2008, total minutes divided by total page views
3Source: Nielsen Online, By brand, Mar 2007-Mar 2008
4Source: Internal reporting, monthly average over Q1 2008
5Source: Nielsen Online, Application, Mar 2008
6Source: Nielsen Mobile, 3 month average Dec 07 - Feb 08