Online Audience - The Weather Channel Advertising Media Kit

Audience

CROSS-PLATFORM

163 MILLION

unique consumers per month

67 %

of our audience uses two or more of our platforms per month

TV

100 MILLION

homes

119 MILLION

viewers per month

ONLINE

62
MILLION

unique visitors per month

News and Information site

ONE
BILLION+

pageviews per month

MOBILE

33 MILLION users per month	20.8 MILLION iPhone App downloads	20.4 MILLION Google Android App downloads


11.8 MILLION Blackberry App downloads

Source:
- Frank N. Magid Associates for unique audience reach cross platform and percentage of audience using two+ platforms 3rd Qtr 2011
- Nielsen's NPower for TV viewers per month, Cume Analysis, January 2011, (Total Day M-Su 6a-6a) Persons 2+, (1 minute qualifier).
- Nielsen's Media Research for TV homes, November 2011,
- comScore My Metrix for monthly unique visitors, ranking and pageviews, September 2011
- Nielsen Mobile View for mobile users per month, August 2011
- Individual app stores for downloads, September 2011