The more powerful connection.
Weather touches everyone. With the dizzying array of media options available today, audiences are more fragmented than ever. The natural connection we have with consumers' daily lives can help you breakthrough the clutter.
Consumers come to weather.com for information that's important to them - something they need to remember. Because of that higher level of engagement, not only do they recall their forecast, they're more likely to recall your message.
weather.com — quick facts
The Weather Channel online brand reaches a wide audience. In fact, we have more unique visitors than CNN and Fox News online networks, even during the election season.1
• #2 Ad supported News and Information brand3
• #1 mobile web content provider4
• #2 Desktop application for content5
• 31% reach of at-work audience6
weather.com site map
Did you know that the ski section on weather.com attracts more consumers than any other ski site on the Internet?
It's true. Our site goes beyond the forecast and connects
with consumers though rich personal-interest content.
To see our full suite of personal-interest channels, click on the image below.
1Source: Nielsen Online, 6 month average, unduplicated audience reports, Sept 2007 - Feb 2008
2Source: Nielsen Online, by Brand, Mar 2008
3 Source:
Nielsen Online, News & info category by brand, Mar 2008, rank by unique visitors
4 Source: Nielsen Mobile,
Feb 2008, rank by unique visitors
5 Source:
Nielsen Online, By Application, Mar 2008, excludes players & messengers
6 Source:
Nielsen Online, By brand, Mar 2008


