The Weather Channel® Mobile—Take the Weather With You SM
The Weather Channel Mobile is the premier mobile platform for advertisers to reach on-the-go consumers.
Each month, over 7 million people access The Weather Channel mobile to get local forecasts, severe weather updates, airport delays, traffic maps and more. Our large unique audience makes us the #1 content provider on the mobile web, reaching over 20% of the mobile web population.
Advertisers can reach our highly desirable audience through a variety of innovative ad products – all within an uncluttered advertising environment:
- Geo-targeted ads
- Weather-triggered
- Run of site
- Exclusive content sponsorships
- Mobile site buyouts
AUDIENCE DEMOGRAPHICS |
|
| 57% Male 43% Female 48% HHI $75K+ |
64% College Graduate 69% Adults 25-54 63% Employed Full-time |
| Source: Nielsen Mobile, 2008 | |
Customized Mobile Mini-sites
The Weather Channel Mobile can also create customized mobile mini-sites designed with a look and feel consistent with an advertiser’s website. This turnkey ad product provides advertisers with multiple pages of content to showcase their products or services and can include an image gallery, store locator, video and click-to-call functionality.
Contact information:
Northeast, Mid-Atlantic and Southeast |
Midwest, Southwest and West Coast Sean Kearney, Sales Director 312.946.1323 SKearney@weather.com |
For mobile ad specs, please see the Ad Specs section.