GMC ad incorporating local weather conditions
(click to enlarge)
Renaissance Aruba ad incorporating
remote weather data (click to enlarge)
Sprint ad incorporating store locator (click to enlarge)
(click to enlarge)
Renaissance Aruba ad incorporating
remote weather data (click to enlarge)
Sprint ad incorporating store locator (click to enlarge)
Ad Products: Adaptor
Why show the same ad to everyone? With Adaptor, you can customize every ad impression.
Adaptor allows advertisers to tailor ad creative in real-time to deliver a more contextually relevant message based on the weather, time and location of the consumer viewing the ad.
Your ad can be customized in real-time using a wide-range of variables such as:
- Current local weather
- Current weather for a remote location (for example, a vacation destination)
- Forecasted weather conditions (local or remote)
- Store locator - incorporates address of nearest retail location into the ad creative
- Countdown timer - counts down to specific date and time
- UV rays
- Ski resort information (new snow, base snow etc.)
For more Adaptor examples, please visit our showcase site at showcase.weather.com.
To download an overview of Adaptor, click on the link below.
